StockX Sneaker Store

Pushing the envelope and disrupting the industry is kind of their "thing". When StockX set out to create a "Secret Sneaker Store" in Detroit, location was key. Our team converted an off the grid inventory space into an underground VIP retail experience. A diverse collection of one-of-a-kind designer product perched upon lit custom shelving calls out to those seeking the exclusive.

Acrylic display cubes packed with sneakers blurs the line between utilitarian display and luxury goods while select streetwear hangs neatly from industrial racks begging to be dismissed. Equal parts hype and obscurity, the space delivers a behind the scenes peek at the brand’s ever-growing, limited-release stock, by appointment only.

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